Common Mistakes Dropshippers Make When Launching a Pet Store
Starting your own online store can be an extremely valuable educational experience. Many of the lessons you learn along the journey aren’t often taught in college courses or degree programs.
In e-commerce, many of the lessons you’ll learn will be created from mistakes you make. Each mistake is a learning opportunity that allows you to improve and do better in the future. Improvement only comes after reflecting on past mistakes and considering ways you could have done things differently. In this post, we’ll review some of the most common mistakes new dropshippers make so you can avoid them and find success even faster.
Too Many Products
Most entrepreneurs building a pet store will start out with 2-3 different categories and 25 - 50 products. However, when products aren’t selling well, it can be tempting to start adding more and more products from your supplier.
After some time, you’ll likely end up with a wide variety of products with little to no relation between except that they are all pet-related. This is fine if you have a general store, but not if you’re running a pet niche dropshipping store. Having so many products won’t hurt sales, but it will make it difficult to appeal to specific customers and can also hurt the performance and accuracy of your search results.
Wasting Time on Things That Don’t Matter
Opportunity cost is a popular concept in economics. It means that when you choose to spend time on any one opportunity, the “cost” of your decision is that you lose time to work on other opportunities. The cost of one opportunity is every other opportunity available to you.
Pet niche dropshippers are often a one-person business. You handle store design, product sourcing, marketing, and customer service.
It’s great to gain experience in all of these different parts of running a business, but it’s also very time consuming.
Try to offload as many menial tasks as possible. It may cost money, but it’s well worth the time you’ll save. Consider working with a virtual assistant to handle smaller tasks like data entry, inventory updates, etc.)
Some tasks you’ll realize are just unnecessary and need to be taken off your to-do list altogether. For example, many entrepreneurs will spend days working on a logo or tagline to make a minor change that only they will notice.
Learning how to manage your cost opportunity effectively can improve sales and conversion numbers. When you’re just getting started, the real benefit is the time saved that you can spend on more meaningful tasks.
No Ideal Customer
This is a mistake that new and seasoned dropshippers often make.
Running a pet niche business is a two-part venture. One part is finding the right products to sell and the second part is knowing who you’ll be selling to. The dropship model is built around first having a product then finding customers, which can be difficult.
Researching competitors, analytics and other figures is important when researching a niche, but your focus should first be on discovering your ideal customer and developing a profile for them.
Even in the most popular niches with a lot of demand, not knowing your ideal customer will make dropshipping a lot more difficult. Having an ideal customer in mind helps keep you on track with content, marketing, branding and more.
When researching the pet niche, you’ll find that there are sub-niches within it. For example, instead of just selling pet products, you might decide to sell collars for a popular breed of dog. The more precise your target is, the better since you’ll be able to identify the needs of your customer much easier.